Pursway and Sony to Discuss the Power of Purchase Influence on Direct Marketing Programs and Improved Customer Experience

WALTHAM, MA–(Sep 10, 2013) – Pursway today announced an upcoming webinar, “Learn How SONY Tapped Customer Influencers,” presented by the American Marketing Association (AMA). Led by Steven Fuld, SVP and Managing Director, Sony Card Marketing & Services Company, and Ran Shaul, Co-Founder and Chief Client Officer of Pursway, the webinar will showcase how marketers can enhance customer experiences across multiple brands and products. Furthermore, they will discuss the power of mapping relationships between prospects and customers and how to identify prospects based on their connections. Marketers will learn how to gain a 2-5X lift in marketing ROI with major improvements in customer acquisition, cross-sell and retention.

Attendees will learn:

  • What influencers can do for your brand
  • How to identify prime prospects based on their connections
  • How to identify real purchase influencers within your customer and prospect data
  • How to map relationships within your customer and prospect databases
  • Why you can’t rely on social media “mavens” to influence purchase
  • Techniques for creating compelling offers to dramatically improve results
  • How to leverage influence marketing across multiple business units

When: Thursday, September 12, 2013

Where: Via the Web. Register here.

To learn more about increasing ROI of direct marketing programs while reducing list size and improving customer experience, check out thisvideo.

About Pursway
Pursway dramatically improves customer acquisition, cross-sell and retention by unlocking the power of customer and prospect data. Leveraging sophisticated algorithms and its proprietary database, Pursway imprints a social graph onto existing and prospect data, identifying actual relationships between buyers and empowering marketers to better target customers with demonstrated influence over others’ purchasing decisions. Serving customers such as Comcast, Orange and Sony, Pursway consistently increases companies’ marketing ROI by 2-5X. Backed by Battery Ventures and headquartered in Waltham, Mass. and Herzliya, Israel, Pursway is led by a team with a proven track record in advanced machine learning, social network analytics, and consumer marketing disciplines. For more information, visit www.pursway.com.