• Reaching the right side of the passion-meter

    The best marketing programs cant compete. Most consumers pay far more attention to their friends, family, and other peers than to even the most-effective marketing program. Why? Most consumers are followers, plain and simple. If you want to reach them, you need to reach their peer Influencers, the ones they actually listen...

  • Knowing the Customer: What does it Really Mean?

    Standing in line at the supermarket, it can be an amusing exercise to try figure out something about the people in front of and behind based on what they have in their carriages…

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