• Marketing at 10x

    Whats the consequence of knowing your Influencers? Finding the everyday Influencers and their followers among your customers is more difficult than finding the biggest spenders or the customers with the largest presence in social media. But if you know the Influencers and target them with both direct and viral channels,...

  • Reaching the right side of the passion-meter

    The best marketing programs cant compete. Most consumers pay far more attention to their friends, family, and other peers than to even the most-effective marketing program. Why? Most consumers are followers, plain and simple. If you want to reach them, you need to reach their peer Influencers, the ones they actually listen...

  • The Hunt for the Elusive Influencer

    There is a great post by Jeff Jarvis and a lively discussion of this topic in the BuzzMachine blog. To shed more light on the topic, I would like to offer some data based on the purchase behavior of over 100 million consumers that Pursway has analyzed in our work with some of the largest

  • The Influencers: They Are Not Who You Think They Are

    Marketers understandably put a lot of energy into identifying their most influential customers: the customers who are often the first to try new products, have large social networks, and are most vocal in talking up (or down) their experiences online and offline. They chat with friends, post online user reviews, and rate...

  • Stop Marketing: The Birth of Pursway.

    Stop marketing. If you haven’t heard the call, it’s because people speak with their actions rather than their words…

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