Team
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Dave Ellenberger
Chief Executive Officer
Dave most recently served as Managing Director of G2 Capital Advisors, where he led G2’s Technology and Business Services practice. Dave also served as the Chief Executive Officer of 170 Systems, Inc., a leading provider of software products and services designed to dramatically reduce operational costs and increase the financial compliance of large ERP systems. During his time at 170 Systems Dave led the Company to profitability and grew revenues by three times to over $30M, leading to a profitable acquisition by Kofax plc. Dave was also Chief Executive Officer of Vividon Inc., a leading provider of Internet infrastructure devices for high-volume streaming media applications, until its merger with Starbak Communications, Inc. Before joining Vividon, Dave was President of DataSage Inc., a leader in data mining and personalization applications where he completed the sale of the company to Vignette Corporation for $500 Million. Dave began his career at Bell Laboratories, and served for more than ten years at Data General Corporation in progressive leadership and general management positions. As VP and General Manager of the Data General NT Business Unit he grew revenues from $90M to over $200M and a #1 market share in less than two years. Dave also served as VP of Corporate Marketing and ran a $750M legacy product line. Dave holds an M.B.A. degree from the University of Chicago, an M.S. degree in Computer Engineering from Stanford University and a B.S.E.E. degree from Iowa State University. Dave has been an outside Director on multiple Boards, including Ascential Software (ASCL), AccuRev, and Torrent Systems.
Elery Pfeffer
Chief Science Officer & Founder
Elery Pfeffer is Pursway’s founder and acts as the company’s Chairman and Chief Executive Officer. Throughout his career, Elery has been on the forefront of applying advanced algorithms and artificial intelligence to day-to-day business challenges. Most recently, he was President at Plataine, a developer of advanced manufacturing solutions servicing the manufacturing markets in the United States and Europe. In addition to his leadership at Pursway, Elery is a globally-respected high-tech entrepreneur and a frequent lecturer at industry events. He earned his B.Sc. in Mathematics and Computer Science from Tel Aviv University.
Our team combines the two disciplines that make our solution unique: “rocket science” algorithms and analytics, combined with down-to-earth yet forward-thinking marketing expertise.
Two of Pursway’s co-founders come from a highly analytical data mining background; the third co-founder brings the marketing and CRM know-how. Together, they created a solution that is a technological breakthrough, yet grounded in the reality that drives the marketing organization towards bottom line-results.
Guy Gildor
Co-founder and Chief Technical Officer
Guy Gildor is Pursway’s Chief Technical Officer and responsible for all research and algorithm, technological, and engineering development at Pursway. Guy has spent well over 20,000 hours working on complex data mining and algorithm research and development in both the private and public sector. His career includes over sixteen years of leading software research and development teams, first as a senior leader at an elite IDF intelligence unit and then at a number of software startups. Guy earned his Master’s in Computer Science, Magna Cum Laude, from Tel Aviv University with his thesis work under the supervision of Professor Arnon Avron on the subject of “Fuzzy Abstract Set Theory.”
Ran Shaul
Co-Founder & Chief Client Officer
Ran Shaul is a global marketing and customer relationship management practitioner and one of the leading experts in Influence Marketing Management. Over the past decade, Ran has led hundreds projects for Fortune 500 companies in areas including market segmentation, social network analysis, customer profitability and lifetime value analysis, behavioral modeling, data mining, retention and communication strategies, customer advocacy, and campaign management. As a co-founder of Pursway, Ran has overall leadership overall customer projects, laying out the strategy and overseeing the tactics for implementing influencer marketing initiatives at many of the largest global organizations. Ran has a B.Sc. in Industrial Management from Tel Aviv University.
Michal Konig
Senior Vice President, Human Resources
Michal leads Pursway’s worldwide human resources efforts, bringing more than a dozen years of experience in human resources leadership to Pursway. Michal’s previous positions include roles as Director of Human Recourses and Israel Site Manager at Juniper Networks (NYSE: JNPR). Prior to that she held various Vice President Human Resources positions at Kagoor Networks (acquired by Juniper Networks), Sunlight Medical, and RADCOM, Ltd., (NASDAQ: RDCM). Michal has completed graduate work in Organizational Behavior at the Recanti Business School at Tel-Aviv University (ABD) and holds a B.A. from Tel Aviv University.
Michael Rosenberg
Senior Vice President, Finance and Operations, Corporate Secretary and Treasurer
Michael is responsible for financial management and operations of Pursway and its subsidiaries. Michael has over 18 years of experience working in corporate finance, IT, and back-office operations of global technology companies. Previously, Michael was an Executive Vice President at TeleContinuity, a provider of high availability infrastructure to Financial Services and several U.S. Government agencies; a Vice President of Corporate Development and Professional Services at Elcom International (NASDAQ:ELCO) where he played a key role in the company’s hyper growth to $800M in revenue and IPO in 4 years; and as a Vice President, Implementation Services, at PaperClip Software (NASDAQ: PCLP) a leading knowledge management software company. Michael received his B.A. in Economics with a minor in Communications from Yeshiva University, New York.