facebook | Pursway

Improve your Facebook Ad Campaign Effectiveness.
Get access to your target audience’s best friends on Facebook.
It’s powerful and easy to get started.

It’s a proven fact that people tend to buy what their friends buy. Now you can reach your potential buyers’ closest friends with the Pursway Connect audience extension platform. Increase your Facebook advertising effectiveness by reaching real people who have been identified as best friends with your target audience. Using our patent protected machine learning algorithms, we have analyzed over 1 billion social connections.

We’ll help you extend your audience and improve your Facebook ad campaign effectiveness – better fans, more leads and higher sales!

Request a free trial now.

facebook custom audience
  • Get a 60-day FREE TRIAL
  • Upload up to 100K names and get up to
    100K of their friends back

Currently available to US audiences

Any other questions we can answer? Need help?
Feel free to contact us directly at: support@pursway.com

Privacy Statement


What is Pursway Connect?

Pursway Connect is an Audience Extension Platform that identifies like-minded people, enabling marketers to expand their reach to people with high social affinity to their brands.

How does Pursway Connect work?

Pursway has developed a proprietary database of over 150 million social profiles in North America. Within this database we can identify the top 5 to 15 best friends of an individual.
All you need to do is to upload a list of your audience of interest (customers, visitors, prospects, etc.) and we will return a list of their best friends to you.
The audience onboarding timeframe to your distribution channel of choice (DMP, DSP or direct mail list) varies per specific platform, please see estimated timeframe here.
You are allowed to create one audience list and use it as often as you like during the 60 day trial period.

What type of audience can I upload? Can I submit customers, prospects or both?

Any audience type is allowed and you can get back the friends of your website visitors, mobile app downloaders, etc., as long as you provide first name, last name and address.

How do I upload an audience file?

Once you’ve registered to the free trial you’ll be able to log into a secure environment and
upload your audience file easily via the browser (if you are planning to load a large audience file we recommend using Chrome browser).

What is the audience size that I will be able to upload and how many friends will I get back?

In the free trial you will be able to submit between 10K to 100K audience names and you will get back up to 100K of their friends. As a paid subscriber, you control the size of your audiences. The audience’s friends will not include any of the names you provided to us. However since we do not have your entire customer list, we recommend running it against your in-house suppression and publication lists.

What data do you require?

To complete the list matching, we need the first name, last name and mail address (City, State, Zip) of your audience of interest. During the upload, fields will be hashed based on a cryptographic hash function for safety and privacy.

Where will I be able to target my new audience of friends and what information will I receive back?

You can target your audience via:

Direct mail – You will receive their first name, last name and mailing address information
Facebook – We will load the file into your Facebook advertiser account
Selected Premium Publishers or DMPs – We will load the file into your distribution channel of choice (see current supported publishers)

Will I be able to email my audience friends?

To comply with the CAN-SPAM Act we do not recommend using email to your new audience.

Are these friends the same as Facebook friends?

The relationships that Pursway Connect identifies are ‘real life’ relationships. Naturally, some of them will include social media friends.

How secure is the upload process?

Privacy is a priority for Pursway. The uploading process takes place in a safe zone within Pursway’s secure environment.

Who is eligible for the free trial?

The free trial is currently available to US audiences.

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