The Real Influencers: Beyond the Social Media Hype

Social Media analysis is generating a lot of hype, and rightly so. The desire to analyze social conversation and identify the influencers in online communities is grounded in the same understanding of the power of social influence that drove us to develop our solution.

With that said, social media still reveals only a very small portion of social connections. More importantly, it cannot be tied to measurable purchasing behavior in a scalable and reliable manner.

Furthermore, our findings from hundreds of customer projects show that the people that post the most or have the most connections are usually not the real influencers.

In contrast, our solution is capable of identifying influencers and their followers regardless of their online activity, and therefore has much far reaching impact on your overall marketing effectiveness without infringing on the privacy of consumer online conversations.

How Can You Get Beyond Social Media?

While other solutions focus on social media and online conversations, our novel methodology reveals previously invisible social connections within your existing customer base that drive actual and measurable consumer behavior. Contact us to learn more.