Delivering Measurable Results with Influencer Marketing

Savvy marketers intuitively know that reaching the influencers and turning them into advocates can help their marketing efforts.

But as the marketing department is pressured to be more accountable to every dollar spent, intuition is not enough.

With Pursway’s Influence Success Metrics, marketers can track and justify every dollar put into their Influencer Marketing initiatives.

Using these metrics, marketers are able to accurately answer questions such as:

  • How many of the existing customers are influencers for each specific subject?
  • How many followers do these influencers have for each subject?
  • What is the offer uptake among the influencers?
  • How many of their followers picked up the offer as a result? (In other words, what was the viral impact?)
  • How quickly did the viral effect spread to the followers?
  • Which offers generated the greatest positive viral impact?

How Can You Use These Metrics?

With such metrics in hand, marketers are able to design influencer-targeted retention, acquisition, and cross-sell campaigns and customer experiences that deliver bottom line results. Contact us to learn more.