In Search of the Influencers

Finding the people that influence the buying decisions of others is not trivial.

The Influencers: Not Who You Think They Are.

In search of the influencers, marketing organizations have begun scouring social media sites such as Facebook, YouTube, and Twitter, as well as consumer recommendations on Amazon and other e-commerce sites.

The results from over one hundred projects we have been working on with consumer companies show that those that influence purchasing decisions of others are:

NOT the people that post the most.

NOT the people that have the most connections.

NOT the people most vocal about their opinions.

Furthermore, the opinion leaders are also:

NOT the celebrities.

NOT the early adopters.

So Who Are the Influencers?

The influencers are you and me, our family members, friends, and colleagues. There is no “super influencer.” Rather, influence is specific to each subject. You may be an influencer when it comes to choosing a restaurant, while your spouse could be the influencer in selecting a phone service.

Influencers Facts and Figures

7-15% of the population are the influencers for each subject.

3-15 followers are typically influenced by each opinion leader.

NO other demographic variable can identify the influencer.

How Do You Find the Influencers?

Our patent-pending technology provides the first and only proven solution that empowers you to identify the real influencers within your customer base in a measurable and scalable manner. If you are interested, contact us and we’ll be happy to show you how.