Harnessing The Power of Social Influence

Social influence is not a new invention. It has been around and documented since the days of Eve and Adam (by the way, our metrics show that in general, women are still more influential than men).

Influence, Not Marketing is What Drives Consumer Behavior.

Most consumer behavior is influenced by the opinions of people we know and trust– family, friends, and colleagues. Marketers have known this for quite a while. The research shows that 50-90% of our purchasing decisions are driven by social influence. Yet for the most of it, marketers pretty much ignore this fact.

So What’s New?

Word-of-mouth marketing, viral campaigns, and other attempts to tap into the power of social influence continue to surface here and there. However, none of these methods have been proven to be measurable, scalable, and effective enough to become a permanent and prominent part of the marketing mix. Until now.

Changing the Economics of Marketing.

With a breakthrough technology, insightful best practices, and proven success metrics, we are helping companies pinpoint the influencers, stimulate virality, and deliver measurable results.

By targeting promotions, campaigns, and retention programs at the influencers first, leading global organizations in telecommunications, retail, and financial services are able to realize multifold improvement in the effectiveness of customer acquisition, cross-sell, and churn prevention efforts.

Getting Started with Influencer Marketing

To learn more, read the Influencer Marketing eBook, or contact us to see how we can help your organization tap into the power of social influence.