Influencer Marketing helps mobile operators improve customer relationship strategies and engage with hard-to-reach customers

London, February 24, 2010 — T-Mobile Netherlands has selected the Pursway Influencer Marketing Management solution to help the company improve customer relationship strategies and engage with hard-to-reach customers.

Pursway offers the first and only solution that enables mobile operators to leverage social influence on a large scale and turn Influencer Marketing into a catalyst for their marketing and customer relationship strategy. With a combination of breakthrough technology, insightful best practices, and proven success metrics, Pursway helps mobile operators pinpoint the influencers among their existing customers and stimulate their viral impact. The result is a multifold improvement in marketing effectiveness, boosting customer acquisition, retention, and cross-selling outcomes.

Consumers are flooded with marketing messages and are increasingly tuning out of vendor communication. Tapping into the power of social influence gives us a whole new way to interact with our customers. It enables us to reach an audience that was otherwise difficult to communicate with, let alone get them to act. Pursway provides us with a scalable method to reach customers in a manner that works best for them, through the people they trust, said Aswyn Saktoe-Veenenbos, VP Marketing Database Intelligence, T-Mobile Netherlands.

The Pursway Influencer Marketing Management solution is a combination of:

  • Patent-pending algorithms that accurately pinpoint the influencers and their followers for each product or service based on consumer transaction data
  • Best practices and metrics that enable companies to maximize the viral effect created by the influencers

 

We work closely with the marketing executive team and heads of customer relationship management (CRM) to establish best practices for campaigns and customer experiences that motivate the influencers to spread the word and become evangelists for the companys products and services, explained Ran Shaul, Pursways Co-Founder and EVP Customer Solutions.

We are excited to be working with T-Mobile Netherlands and many of the worlds leading mobile operators, said Elery Pfeffer, Pursways Co-Founder and CEO. Our solution enables these companies to close the gap between how they market their products and services and the way consumers really make their buying decision.

About Pursway

Pursway (previously known as Datanetis) empowers consumer-facing organizations to close the gap between how they market and how people buy. The Pursway patent-pending technology enables companies to identify, measure, and impact how opinion leaders shape their followers purchasing decisions. Using the Pursway solutions, leading global organizations in telecommunications, retail, and financial services are realizing 5-10x improvement in the ROI of customer acquisition, cross-sell, and churn prevention efforts.

Pursway is backed by Battery Ventures and led by a team with an innovative track record in consumer marketing, social network analytics, advanced algorithmic development, and large scale data mining.

About T-Mobile

Over 5.4 million consumers and business customers in The Netherlands use the mobile solutions of T T-Mobile (as per October 1, 2009). T Mobile owns a state of the art mobile network for voice and data services. In 2008 T-Mobile Netherlands had a turnover of 1.806 billion Euros. T-Mobile Netherlands BV is part of Deutsche Telekom AG, one of the world’s leading companies in communications.

T Mobile, one of Deutsche Telekoms operating units, concentrates on the most dynamic markets in Europe and the United States. Beginning of October 2009 more than 150 million mobile customers were served by companies of the Deutsche Telekom group. And all that over a common technology platform based on GSM, the worlds most successful digital wireless standard. This also makes T Mobile the only mobile communications provider with a seamless transatlantic service.

T-Mobile also is partner of FreeMove, an alliance formed by four of Europe’s leading mobile companies – Orange, TIM (Telecom Italia Mobile), T Mobile and TeliaSonera to help their customers communicate as easily while traveling abroad as they do at home.