Tel Aviv, ISRAEL – November 1, 2011 – Pursway, Ltd. announced today that Ran Shaul, co-founder and Executive Vice President of Pursway, Ltd. and Prof. Barak Libai, Associate Professor of Marketing at the Recanati Graduate School of Business, Tel Aviv University, have been selected by the Word of Mouth Marketing Association (WOMMA) to present a workshop at their annual summit on social influence marketing titled Your Consumers Social Network Is Hiding In Your Database”.

In their session they will present a unique approach to give expression to the inherent real-world social networks that are locked-up within existing customer databases. Their approach is based on an in-depth statistical analysis that uses proprietary algorithms which look at a variety or parameters such as incidences of shopping together, geographical location and other factors. This analysis can infer with a very high accuracy the existance of social relationships between customers. The study to be presented is based on 300+ million consumer behaviors analyzed for a diverse set of major global companies and demonstrates the distinctive ability to identify and leverage market influencers. The annual summit is being held this year at the Cosmopolitan Hotel & Casino in Las Vegas, Nevada. Pursway’s session is on Thursday, November 17, 2011 at 2:30 PM.

WOMMA Summit 2011, word of mouth and social media conference, will teach the Best Practices and Next Practices for creating Talkable Brands.

Summit 2011 Will Teach:

  • How to get customers talking about your brand
  • Best practice advice from brands using social media
  • New trends in word of mouth marketing
  • Recent research findings and measurement methods

For More Information Contact Pursway, Ltd.


About Mr. Ran Shaul

Ran Shaul is co-founder and Executive Vice President of Pursway, Ltd. Mr. Shaul is a marketing and customer relationship management practitioner with vast experience around the world. Over the past decade, Mr. Shaul has led hundreds of projects for Fortune 500 companies in areas including market segmentation, social network analysis, customer profitability and lifetime value analysis, behavioral modeling, data mining, retention and communication strategies, customer advocacy, and campaign management. Mr. Shaul is one of the leading practitioners, thought leaders, and experts in Influence Marketing Management. As a co-founder of Pursway, Mr. Shaul has overall leadership of customer projects, laying out the strategy and overseeing the tactics for implementing influencer marketing initiatives at many of the largest global organizations. Mr. Shaul has a Bachelor of Science in Industrial Management from Tel Aviv University.


About Prof. Barak Libai

Barak Libai is an Associate Professor of Marketing at the Recanati Graduate School of Business, Faculty of Management, Tel Aviv University. In 2006-2008 he was a Visiting Professor at the MIT Sloan School of Management. He has a Ph.D. in Marketing from The University of North Carolina at Chapel Hill. Prof. Libais research deals much the economic value of customers word of mouth. Relevant
questions he examines include how customer lifetime value changes when word of mouth is taken into account, what the ROI of word of mouth programs is and how advertising effectiveness measurement should take social effects into account. His current work centers on integrating social network data with agent based models to explore the social value of customers. His research on the economic consequences of customers’ word of mouth have won prizes from the Journal of Service Research, The Marketing Science Institute, The American Marketing Association, the International Journal of Research in Marketing and ESOMAR. He teaches executive and MBA courses and consults on areas related to word of mouth marketing, customer relationship management and branding.



WOMMA Summit 2011, the most premier word of mouth and social media conference, will show the Best Practices and Next Practices for the coming year. Case studies from leading brands and the most innovative marketers will be presented alongside top-level keynotes. Outside of the sessions, ample time is scheduled for attendees, most of whom are Director level or above, to network with each other.


About Pursway

Pursway empowers consumer-facing organizations to close the gap between how they market and how people buy. The Pursway patent-pending technology enables companies to identify, measure, and impact how opinion leaders shape their followers purchasing decisions. Using the Pursway solutions, leading global organizations in telecommunications, retail, and financial services are realizing 5- 10x improvement in the ROI of customer acquisition, cross-sell, and churn prevention efforts.

Pursway is led by a team with an innovative track record in consumer marketing,social network analytics, advanced algorithmic development, and large scale data mining.