One of the core premises of sophisticated marketing over the past decade has been the idea that companies should consider the lifetime value of their customers. By taking the longer-term view, companies can optimise their customer relationship strategies.
Customer Relationship Management (CRM) programs typically concentrate on identifying the most important customers who are then lavished with special attention. Pursway Co-founder Ran Shaul discusses the impact of social influence on customer loyalty.
Get atleast five times marketing ROI increase by identifying influencers. The fundamental marketing challenge today is more strategic than tactical. The reality is that the way most companies market themselves and their offerings simply does not connect with the way most people learn about new products and make decisions...
Human beings are extremely social creatures and the term social networking which we often tie to the electronic world of blogs, Facebook and Twitter is really just an extension of what humans did before the age of computers and interconnected devices. The difference between today’s social interaction and those of...
Ran Shaul, Co-founder of influencer marketing company Pursway gives four tips on how to use marketing to reach ‘influencers’ to convey a brand’s message to others who will listen.The fundamental marketing challenge today is more strategic than tactical. Numerous studies all draw the same conclusion the...