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    Stop Missing the Mark

    On Monday, October 27 at 11:00 a.m. PT, Chief Client Officer and Founder of Pursway Ran Shaul will lead a case study presentation, Data Dominoes: How Targeting by Purchase Influence Drives Sales, at DMA2014! Ran’s session will focus on helping marketers understand the need to better target current marketing campaigns...

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    More data doesn’t yield better results.

    More data doesn’t yield better results. Oct. 7 is 2nd Annual CX Day (RBDR 9/23/2014)

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    Digital Advertisers Taking Aim at Your Friends

    Targeting technology innovator Pursway, Inc. has unveiled a new audience extension platform — called Pursway Connect — to jumpstart both online and offline audience extension for personalized targeting initiatives. – See more at: http://nativemobile.com/advertisers-taking-aim-friends-10779#sthash.8hpHSZ7G.dpuf

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    A Marketer’s Best Friend?

    Waltham, Mass.-based Pursway claimsits new audience extension platform will help marketers target the friends of their customers. The company, which transforms existing customer and prospect databases into customized social graphs that provide marketing insights via algorithms, just launched Pursway Connect .

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    Platform extends audience targeting to friends

    An extension to the Pursway platform should give marketers the ability to extend their reach across the online space.

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