• CIO

    10 Big Data Startups to Watch

    Why they’re on this list: Most consumer behavior is influenced by the opinions of people we know and trust. While marketers have known this for quite a while, they have trouble acting on it. Pursway’s software is intended to improve customer acquisition, cross-selling opportunities, and retention. By imprinting...

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  • nww

    10 Big Data startups to watch

    The Big Data space is heating up – to the point that many pundits already see it as the over-hyped heir to “cloud.” The hype may be a bit much, but Big Data is already living up to its potential, transforming entire business lines, such as marketing, pharmaceutical research, and cyber-security.

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  • All things WOMM

    Purchase Influence: Word of Mouth Marketing Redefined

    The latest spin on proven marketing methods like WOMM is not social media marketing – it’s something much more powerful. Social media marketing simply doesn’t work if the goal is measurable bottom-line results. In fact, while social media spending forecasts tend to be high, actual spending isn’t keeping up – likely...

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  • cmo_com_logo

    Word-Of-Mouth Marketing Gets ‘Real’

    Marketers already understand the value of building relationships with top spenders, but the power of the consumer runs far beyond his or her own wallet. In fact, a recent study found that Millennials (people between the ages of 18 and 32) are more influenced by word-of-mouth than their advertising-reliant Baby Boomer...

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  • DMNews

    News Byte: A Behavioral Battle Plan From the IDF

    Pursway today introduced MyPIVO (for purchase influence value order), a dashboard that mines the open Web for people’s real-life connections in order to understand their relationships and degree of sales influence. The product was developed by ex-Israeli Defense Force intelligence agents who had spent years data-mining...

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