One of the core premises of sophisticated marketing over the past decade has been the idea that companies should consider the lifetime value of their customers. By taking the longer-term view, companies can optimise their customer relationship strategies.
Customer Relationship Management (CRM) programs typically concentrate on identifying the ‘most important’ customers who are then lavished with special attention. Pursway Co-founder Ran Shaul discusses the impact of social influence on customer loyalty.
Get atleast five times marketing ROI increase by identifying influencers. The fundamental marketing challenge today is more strategic than tactical. The reality is that the way most companies market themselves and their offerings simply does not connect with the way most people learn about new products and make decisions to buy.
Human beings are extremely social creatures and the term social networking which we often tie to the electronic world of blogs, Facebook and Twitter is really just an extension of what humans did before the age of computers and interconnected devices. The difference between today’s social interaction and those of the past is we can now measure and manage the process and leverage the interactions of the networks to help promote brands.
Ran Shaul, Co-founder of influencer marketing company Pursway gives four tips on how to use marketing to reach ‘influencers’ to convey a brand’s message to others who will listen.The fundamental marketing challenge today is more strategic than tactical. Numerous studies all draw the same conclusion – the majority of people buy based on the conversation and recommendations of trusted friends, family members, colleagues and, increasingly, online reviewers.
Just because you talk a lot doesn’t mean anyone actually listens to you and vice versa. While this may seem obvious to some, it is really less obvious to others, especially companies who have whole heartedly thrown themselves into the incessant noise and twitter twatter that is social media today.
One firm by the name of Pursway, however, believes it has pinpointed a way to separate the wheat from the chaff and identify those who really do have the ability to influence others into buying products and services.
Talk to any marketer these days and you’re bound to get a strong opinion on social media as a campaign tool. Many are buoyantly optimistic on its potential to inspire highly-networked consumers to influence their “followers” … and yet they are finding reliable strategies terribly elusive. With all this online data available, why is influence marketing so hard?
The idea that companies should consider the lifetime value of their customers has become one of the core premises of sophisticated marketing over the past decade. By taking the longer-term view, companies can optimise their customer relationship strategies.
Marketing chiefs have entered the new decade facing many of the same challenges they’ve always faced. Short term, they need to hold on to existing customers (i.e., minimize customer churn) while attracting new customers and innovating with new products and services.
At the same time, they need to look more strategically at maximizing customer lifetime value and creating more sustainable streams of revenue and profit.
T-Mobile Netherlands has selected the Pursway Influencer Marketing Management solution to help the company improve customer relationship strategies and engage with hard-to-reach customers.
Pursway offers the first and only solution that enables mobile operators to leverage social influence on a large scale and turn Influencer Marketing into a catalyst for their marketing and customer relationship strategy. …
As numerous studies have documented, most people buy based on the conversation and recommendations of trusted friends, family members, colleagues. To reach consumers today, marketers need to understand the role of influence networks.
Interest in Influencer Marketing has gained prominence in the last several years as marketers look for greater leverage and return on marketing investment. The idea is relatively simple: identify those individuals with influence over other potential customers, and by winning their business, win their followers as well. …
Mobile operators could be much more efficient in how they market services and offers to their customer base, according to Elery Pfeffer, CEO of social marketing company Pursway.
Pfeffer said that current marketing efforts, which rely on identifying customers in terms of revenue, or volume of use, are not as efficient as taking an approach that identifies the most important influencers within their customer base. …
We wrote about the power of brand buzz on social media sites yesterday, and one contributing aspect to buzz are individuals who are “influencers,” similar in some ways to the trend that Malcolm Gladwell highlighted in The Tipping Point . But how do companies find and then leverage the power of these influencers on the web? Israeli startup Pursway (formerly known as Datanetis), aims to help companies identify the influencers and followers for each product or offer within their customer database. …
If you change your tech startup’s name, you might get a one-line notice from the business press. If you get a prominent firm to invest in your technology, particularly if it’s a sizeable amount or if it’s your first big round of funding, we’ll probably write a paragraph or two. If you move your headquarters from some far-off place like Israel to Massachusetts, we’ll pay more attention—especially here at Xconomy Boston, where part of our job is to write about what makes New England such a great place for innovation. But if you do all of those things at once, you’re pretty much guaranteed to grab enough attention to get a whole article. …
Social networking is filled with people who like to talk. While a majority of the online chatter is simply noise, some individuals, for reasons that vary, have networks of friends, family and colleagues that listen, trust and act on their recommendations. These individuals are known as social influencers. Helping to locate and utilize these social influencers for marketing campaigns, Pursway(formerly Datanetis) announced today that it has secured $6 million in a first round of funding to expand its services in Europe and North America. …
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