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    Digital Advertisers Taking Aim at Your Friends

    Targeting technology innovator Pursway, Inc. has unveiled a new audience extension platform — called Pursway Connect — to jumpstart both online and offline audience extension for personalized targeting initiatives. – See more at: http://nativemobile.com/advertisers-taking-aim-friends-10779#sthash.8hpHSZ7G.dpuf

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    A Marketer’s Best Friend?

    Waltham, Mass.-based Pursway claimsits new audience extension platform will help marketers target the friends of their customers. The company, which transforms existing customer and prospect databases into customized social graphs that provide marketing insights via algorithms, just launched Pursway Connect .

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    Platform extends audience targeting to friends

    An extension to the Pursway platform should give marketers the ability to extend their reach across the online space.

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    Pursway Connect Helps Marketers Expand Their Audience

    Targeting technology vendor Pursway has launched an audience extension platform, Pursway Connect, to enable users to reach the close friends of their customers.

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    Pursway Connect; TV Still Wins

    Pursway unveiled an audience extension platform on Tuesday, dubbed Pursway Connect. Simply put, the platform helps markets identify and reach “real-life” friends of their known target audience, thereby extending a marketer’s overall pool of targets.

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