The Influencer Marketing Revolution
posted on: Feb 15, 2010 | author: mika | no responses

As numerous studies have documented, most people buy based on the conversation and recommendations of trusted friends, family members, colleagues. To reach consumers today, marketers need to understand the role of influence networks.
Interest in Influencer Marketing has gained prominence in the last several years as marketers look for greater leverage and return on marketing investment. The idea is relatively simple: identify those individuals with influence over other potential customers, and by winning their business, win their followers as well. …