• Pursway Launches Audience Extension Platform Allowing Marketers to Reach Close Friends of Their Target Audience

    Pursway Connect Now Gives Marketers a Way to Expand Their Audience and Target Prospects Online and Offline Based on Real-Life Relationships WALTHAM, Mass. — Aug. 12, 2014 — Smart targeting technology innovator, Pursway, Inc., today unveiled a new audience extension platform, Pursway Connect, to jumpstart both online...

  • More Data Does Not Equal Better Campaign Results

    New Industry Survey Finds Key Barriers and Objectives for Marketing and CRM Professionals in Today’s Data-Driven Business Environment WALTHAM, Mass. — June 10, 2014 — A recent survey conducted by Pursway found that while most marketers feel pressured to drive more value from their data, the influx of data has not...

  • Pursway’s Ran Shaul to Speak at WOMMnext

    Plans to Share How Purchase Influence Redefines Word-of-Mouth Marketing WALTHAM, Mass., April 8, 2014 – Pursway, an innovator in big data marketing analytics, today announced that Founder and Chief Client Officer Ran Shaul will present at the WOMMnext 2014 conference in Chicago this month. Joined by Sony’s Jeremy Lyons,...

  • Pursway Unveils Patented Purchase Influence Technology

    New Web-Based Dashboard Gives Marketers Graphical Views of Customers’ Friends, Influence and Purchase Behavior to Power Smart Targeting  WALTHAM, Mass., March 4, 2014 – Pursway, an innovator in big data marketing analytics, today announced the general availability of advanced purchase influence targeting tools –...

  • Pursway Hits Major Milestones in 2013; Predicts Increased Demand for ROI from Big Data and Marketing Analytics in the New Year

    Increased Demand for Customer Data Analytics and Marketing ROI Driving Accelerated Growth  WALTHAM, Mass., December 19, 2013 – Pursway, an innovator in big data marketing analytics, today announced a milestone year and shared predictions for what’s in store for marketers in 2014. Rapid Growth During 2013, the number...

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