Identifying Influencers: our software
Not all influencers are alike.
The ones you really care about are the Purswayers - those who are proven to influence the decisions of their friends on the products they buy, services they use, and the places they shop.
They are the ones that will make a measurable impact on your business results.
But finding the Purswayers is not trivial.
The results from over one hundred projects we have been working on with consumer- facing companies show that those that influence purchasing decisions of others are:
- NOT the celebrities.
- NOT the early adopters.
- NOT the people that post or tweet the most.
- NOT the people that have the most connections or followers.
So Who Are the Purswayers?
The Purswayers are you and me, our family members, friends, and colleagues. There is no “super influencer”. Rather, everyday influence is specific to each subject. You may be an influencer when it comes to choosing a restaurant, while your spouse could be the influencer in selecting a phone service.
How Do You Find the Purswayers?
Pursway’s big data software is the first proven solution that empowers you to identify the real purchase influencers within your customer base in a measurable and scalable manner.
Our patent-pending software will crunch your massive customer transaction datasets to pinpoint the Purswayers that drive more purchases and fewer defections across your entire customer base.
Tested and proven in major companies across consumer segments, our software platform provides two types of output you can use to amplify marketing success:
- Campaign-ready lists for specific influencer-targeted programs
- PIVO Score (Pursway Influencer Value Order): re-tier customer incentive levels according to the monetary value of each customer’s influence power
It’s a big data solution that delivers even bigger business results.
Contact us to learn more.