Measuring Success in the World of Social Influence

One of the challenges facing marketing organizations that are looking to leverage the power of social influence is the lack of measurability. Without clear measurements and metrics, it is difficult to justify allocating more of the marketing budget towards Influencer Marketing activities.

This is also one of the common pitfalls of activities that are focused on social media. The return on investment on such efforts is typically rather elusive.

Pursway is addressing these challenges by providing marketing organizations with a set of Influence Success Metrics they can hang their hats on.

These metrics include:

  • Influence Factor: the probability that a customer will follow the behavior of an influencer for a specific product, service, or action
  • Viral Factor: the average number of customers that will follow an influencer for a specific product, service, or action
  • Viral Speed: the time elapsed from the influencer to the followers’ action
  • Peer Factor: the degree to which the action is influenced by opinion leaders (few) vs. peer pressure (many)

By applying these metrics across activities, you can build measurability and accountability into an area of marketing that lacked such discipline until now.

Cross-Industry Influence Success Metrics and Benchmarks

Based on our work with over one hundred organizations in multiple sectors, we have developed an extensive knowledgebase of what Influence Success Metrics look like in different industries.

These benchmarks and metrics give us unparalleled insight into what works and what doesn’t in the world of social influence. Our knowledgebase continues to grow with every new customer engagement, and this insight is an integral part of what we bring to the work we do with you.

Contact us to learn more and see how we can help your organization tap into the knowledge of influence.