Mobilizing Influencers: our services

Once you identified the influencers, the next question is how you translate this knowledge into measurable business outcomes.

This is where we can help.

After cutting our teeth in over a hundred projects with large consumer organizations, we have developed best practices that will help you avoid the pitfalls and maximize results in your churn prevention, customer acquisition, and other influencer marketing efforts.

Here are some of the things we have learned about the Purswayers:

Influencers cannot be manipulated or bought: Followers rely on the influencers for guidance, but only as long as long as they trust them. Trying to motivate influencers with monetary incentives and free perks is usually going to backfire.
Influencers are tough customers: The Purswayers are your most demanding and knowledgeable customers. They are passionate about your product or service, and expect you to show that you care just as much about them.
Be careful what you wish for: Influence is viral. Once unleashed, it cannot be controlled. If you don’t have a good product or offer, don’t promote it to the influencers, or the negative word of mouth will spread like fire.

How to Get Started

Based on the best practices we have developed, our Influencer Marketing experts can help you design campaigns, customer experiences, and long-term customer relationship strategies that maximize positive impact on your bottom line results.

The work we have done with Pursway on a recent product launch across Europe demonstrates the capabilities and value presented by the Pursway solution and its team above and beyond any other methods we have previously experimented with.

Bob Rapp, Head of User Communities, Vodafone Group