Pursway Connect is an Audience Extension Platform that identifies like-minded people, enabling marketers to expand their reach to people with high social affinity to their brands.
We have a proprietary database of over 150 million social profiles in North America. Within it, we are able to identify an individual’s 5 to 15 best friends.
There is scientific evidence that people buy what their friends buy. The Pursway Connect social graph allows brands to extend their audience to real life friends of their audience.
It’s as simple as this: you give us your audience of interest (customers, visitors, prospects, etc.) and we will give you back their best friends. Pursway Connect is currently available for direct mail and social media targeting and will soon to be integrated for online advertising.