Taking Social Network Analysis to a New Level

Pursway takes Social Network Analysis (SNA) to a new level, with breakthrough technology that reinvents the discipline.

Following numerous competitive bakeoffs, Pursway’s Social Network Analysis solutions have been selected by many of the world’s largest telecommunications and other consumer organizations.

Our solutions are routinely used with measurable results that consistently deliver a multifold improvement over any other Social Network Analysis solution in the areas of:

  • Retention & Churn Prevention
  • Customer Acquisition
  • Cross & Up-Sell
  • Loyalty & Customer Experience Management
  • Social CRM

Case in Point: Taking Social Network Analysis to a New Level

“Helping the launch of social network analysis initiatives in several European mobile network operators, Pursway has been able to expand the operators’ knowledge of the subscriber base and identify a large number of influencers not considered in previous analyses. The effect of the influencers on the campaigns has also been significant. On average, each influencer has caused three to seven followers to respond to the campaign that, in turn, has strongly increased product uptake.”

Saverio Romeo, Industry Analyst, Frost & Sullivan