myPIVO

Pursway’s web-based marketing dashboard provides detailed graphical insights into customer influence and behavior. The dashboard gives marketers easy access to a fresh view that reveals actionable social behavior in their customer base and prospect data. Easy-to-understand graphs empower marketers to better target their campaigns based on…

  • Identified influence by demographics
  • Geographies
  • Value or loyalty
  • Product virulence
  • Key influence factors like transmission speed and product pairings