Former CEO of TIME Telekom, regional head of BT to lead Pursways expansion in Asia Pacific

Tel Aviv, ISRAEL – November 28, 2010 –Pursway, the leading provider of Influencer Marketing Management solutions, announced the appointment of Mr. Bob Fox as Regional Director, Asia Pacific. Mr. Fox will oversee Pursways expansion into the telecommunication, retail, and financial services verticals in the region. Mr. Fox brings to the position more than 25 years of experience, leadership qualities and breadth of knowledge in telecommunication, innovation, customer care, and market development.

Before joining Pursway, Mr. Fox had served as CEO for TIME Telekom. Before that he was one of the founders of Starhub, and the Regional General Manager Asia Pacific for business development with BT. Mr. Fox held additional senior positions in telecommunications and other sectors including covering a suite of enterprise solutions.

Mr. Fox holds a masters degree from Stanford University Graduate School of Business and BA LLB from UNSW in Australia.

We are excited to have Bob join Pursway to spearhead our presence in Asia Pacific. Bobs knowledge of Asia Pacific and focus on customer needs are strong assets for Pursway, said Elery Pfeffer, Founder and CEO of Pursway. Bob has previously been responsible for establishing regional presence and generating significant sales and profit growth for telecommunications, marketing companies and companies in other verticals. He has built and managed teams in start-up environments and established companies alike. We expect Bob to play a pivotal role in Pursways continual growth.

Pursways Influencer Marketing Management solution has already helped some of the worlds largest consumer organizations to consistently improve marketing effectiveness and increase top-line revenues.

I am delighted to join the growing Pursway team. Given the remarkable results Pursways customers are achieving, the companys solution will rapidly become a strategic component in many organizations growth in APAC. I look forward to working closely with our customers to continue building upon Pursways proven track record. said Mr. Fox.