Following Successful Careers with ProfitLogic, Rapt, and i2, Burghli Joins Pursway to Lead Expansion into Telecommunication, Retail, and Financial Services

Waltham, MA, April 7, 2010 – Pursway, the leading provider of Influencer Marketing Management solutions, announced the appointment of Rick Burghli as Senior Vice President & General Manager, North America. Burghli will oversee Pursways expansion into the telecommunication, retail, and financial services verticals in the region. He brings to Pursway more than fifteen years of proven sales leadership with early stage enterprise software companies, including ProfitLogic (acquired by Oracle), Rapt (acquired by Microsoft), and i2 Technologies (acquired by JDA). Burghli played an instrumental role in propelling these companies into accelerated growth mode.

Pursway offers the first and only solution that empowers companies to monetize social influence in a scalable and measurable manner. Based on over fifty patent-pending algorithms, the Pursway Influencer Marketing Management software enables companies to pinpoint the customers that most influence the purchasing decisions of their friends and families.  Unlike solutions that monitor social media activities, Pursway recognizes influence based on the analysis of actual customer transactions, so influencers and followers can be identified whether they communicate online or offline, where most influence takes place.

Pursway also offers consulting services and best practices to help companies maximize the impact of influencers and the viral effect they create in their marketing campaigns and customer relationships strategies. Using Pursways solutions, leading global organizations in telecommunications, retail, and financial services are realizing 5-10x improvement in the ROI of customer acquisition, cross-sell, and churn prevention efforts.

I am excited to join another company that has the potential to radically change the playing field in its industry, said Burghli.Marketers recognize that consumers are increasingly gaining control, effectively blocking or ignoring most traditional marketing communication. Savvy marketing executives we meet with are thrilled to find a way to reach consumers through the people they trust most their friends and family members. Finding the influencers is something many organizations have always thought of as the holy grail of marketing. With Pursway, they can do it in a scalable, repeatable, and measurable fashion.

Rick is a tremendous addition to our team. Throughout his career, Rick has demonstrated his leadership and ability to help people and companies apply groundbreaking technologies to solve complex problems, said Elery Pfeffer, Pursways Founder and CEO. We could not have asked for a more suitable person to lead our expansion in North America.