CRM and Marketing Veteran Brings Over 15 Years of Expertise from SAP, Marketic, Unica, Sage

London, April 7, 2010 – Pursway, the leading provider of Influencer Marketing Management solutions, announced its new Senior Vice President & General Manager of EMEA, Franck Le Tendre. Tasked with the responsibility to further expand Pursways existing market presence in the EMEA region, Le Tendre brings a wealth of experience encompassing over 15 years in enterprise software sales and management roles. Francks most recent position was Sales Director at SAP, where he oversaw the new CRM solution sales organisation. Prior to SAP, Franck held various sales and management positions with Marketic (DDB Group), Unica, and Sage.

Pursway offers the first and only solution that empowers companies to monetize social influence in a scalable and measurable manner. Based on over fifty patent-pending algorithms, the Pursway Influencer Marketing Management software enables companies to pinpoint the customers that most influence the purchasing decisions of their friends and families.  Unlike solutions that monitor social media activities, Pursway recognizes influence based on the analysis of actual customer transactions, so influencers and followers can be identified whether they communicate online or offline, where most influence takes place.

Pursway also offers consulting services and best practices to help companies maximize the impact of influencers and the viral effect they create in their marketing campaigns and customer relationships strategies. Using Pursways solutions, leading global organizations in telecommunications, retail, and financial services are realizing 5-10x improvement in the ROI of customer acquisition, cross-sell, and churn prevention efforts.

Throughout my career I have had the privilege of working with some of the leading providers of marketing and CRM solutions, but Pursway takes marketing to a whole new level, said Le Tendre. I am particularly excited about the results that leading consumer organizations in Europe have already achieved using the Pursway solution. Identifying and targeting influencers allows companies to overcome the challenge of reaching consumers through traditional marketing channels to drive sales and increase long-term loyalty. Our customers find that each cultivated influencer typically causes 3-7 followers to purchase. By the same token, an influencer that leaves the company would typically motivate 4-8 of his or her peers to leave as well. By directing churn prevention efforts towards the influencers, a company can effectively reduce attrition rates by up to 50%. Im truly excited to bring this power to my customers.

Elery Pfeffer, Pursways Co-founder and CEO said, “I am thrilled to have Franck on our team. Francks extensive marketing and CRM background and his passion for customer success make him the ideal person to lead our EMEA operations. I look forward to Francks contribution in expanding our presence in the region and building strong relationships with our existing and future clients.