Pursway Connect Now Gives Marketers a Way to Expand Their Audience and Target Prospects Online and Offline Based on Real-Life Relationships
WALTHAM, Mass. — Aug. 12, 2014 — Smart targeting technology innovator, Pursway, Inc., today unveiled a new audience extension platform, Pursway Connect, to jumpstart both online and offline audience extension for personalized targeting initiatives. Pursway Connect helps marketers significantly scale their target audience by adding like-minded individuals with strong social affinity to their brand. Free trial available here: http://www.pursway.com/trial.
When a brand marketer or agency uploads their target audience list, Pursway Connect quickly provides the best, real-life friends for each one. With Pursway Connect, brands can reach scale and efficiency by targeting friends of high-value customers, recent buyers or any other audience they choose.
“We’ve worked with Pursway to harness the power of real-life social relationships for years, and it has driven significant ROI thanks to consistently higher campaign conversion rates,” said Steven Fuld, senior vice president of marketing, Sony Corporation of America. “Pursway has a unique social graph that allows us to reach prospects with strong, real-life relationships with our customers. In a world where people are more likely to buy what their friends buy, with Pursway Connect, Sony becomes smarter, more relevant in its marketing outreach.”
The Pursway Connect audience extension platform sits on top of a proprietary database that maps relationships between more than 150 million North American consumers. Leveraging machine learning, anti-terrorism techniques, Pursway is able to analyze billions of pieces of data from thousands of open data sources and connect the dots. The technology platform accurately determines who is a real-life friend of whom while matching entities to create a human network in which real-life connections are identified.
“We know marketers are under a ton of pressure to increase response rates and help drive sales, but they are already bogged down in too much data and a mess of disparate, complex analytics,” noted David Ellenberger, CEO of Pursway. “Pursway Connect gives marketers what they are really after – highly relevant prospects. The ability to extend their audience and target prospects that are friends of current customers should not be limited to the likes of Facebook. We are offering an alternative for brands that understand the power of a social graph but do not appreciate inaccurate tools based solely on social media and not real life.”
Pursway Connect is currently available for direct mail and social media targeting, and it will soon be integrated for online and mobile advertising. The company is offering a 60-day free trial so marketers can test the power of the platform with up to 100,000 names to target. To register for a free trial, visit: http://www.pursway.com/trial.
Pursway’s smart targeting technology offers a way for marketers to strategically expand both their online and offline audiences. People buy what their friends buy. It is scientifically proven. Leveraging Pursway’s proprietary database of more than 150 million social profiles in North America, marketers are seeing 30 to 50 percent better ROI by to activating that network effect and lifting response rates. Serving companies such as Comcast, Orange and Sony, Pursway’s platform allows marketers to target people with high social affinity to their brands. Backed by Battery Ventures and Globespan Capital Partners and headquartered in Waltham, Mass. and Herzliya, Israel, Pursway is led by a team with a proven track record in advanced machine learning, social network analytics, and consumer marketing disciplines. For more information, visit www.pursway.com.
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