Breakfast briefing to open the 3rd Annual Cards & Payment Loyalty Conference, November 4rd 2010 at the Buena Vista Palace Hotel, Orlando, Florida
Tel Aviv, ISRAEL – October 12, 2010 – Pursway, the pioneer in Influencer Marketing Management, will be hosting a breakfast briefing on Pinpointing Influencers and social relationships using credit card transactions to increase customer share of wallet. The breakfast briefing will open the 3rd Annual Cards & Payment Loyalty Conference which will take place between the 3rd and 5th of November 2010 at the Buena Vista Palace Hotel, Orlando, Florida.
In this breakfast briefing Pursway co-founder and CEO Elery Pfeffer will demonstrate how card issuers can leverage transactional data from cards to reveal relationships within their customer base. Through the use of Pursways technology, card issuers can pinpoint the influential customers who are defined as those who can sway the purchase decisions made by their friends, family members and colleagues.
Attendees will have the opportunity to:
- Understand how card issuers can map social connections within their consumer base and identify influencers using solely their exiting transactions data without relying on social media
- Understand how influence can be measured and linked back to bottom line
- Discover the top five influential customer behaviors observed in the credit card industry
- Discover how card issuers can segment their consumer base into “tribes” by merchant type and reveal segments with high spending potential like “Soccer Moms”
- Learn how to amplify “tribe” responsiveness by using collective decision-oriented consumer offers
- Learn how to separate everyday influencers from Social Media buzz
Pursway will also present examples on how some of the top banks in North America are getting extraordinary results from Influencer Marketing Management.
According to Elery Pfeffer, financial organizations and cards issuers already understand that most people decide where to shop, what to buy and what card to use based on recommendations of their trusted friends, family members and colleagues. At the same time, marketing efforts through Social Media can sometimes fall short in translating this insight into real purchases that influence bottom line results. Social Media can also fail to truly address their need to understand influence factors and dynamics in their consumer base.
The holy grail of social networks and influencer identifications lies within the existing card transactions. Card issuers that are able to adopt Influencer Marketing Management advanced technology harness the power of the influencers and turn them into their brand advocates and therefore can see an increase of 3-5% in their net revenues. They are also able to greatly extend their touch points with their existing and new customer base and increase its loyalty says Pfeffer.
The 3rd Annual Cards & Payment Loyalty Conference is organized by American Banker, the leading information resource platform that serves the banking and financial services community. The conference is chaired by COLLOQUY and First Annapolis Consulting and will be featuring speakers from Bank of America, U.S. Bank, Discover Financial Services, Barclaycard U.S., RBC Bank, PriceWaterhouseCoopers LLP, Sears Holdings, Delta Skymiles, Pillsbury and Motorola.