Full-Day Workshop to Open the Telecom Customer Segmentation & Intelligence Conference in London, October 25th – 28th

London, 28th September 2010 – Pursway, the pioneer in influencer marketing, will be leading a full-day workshop on Driving Telecom ARPU and Loyalty with Influencer Marketing Management. The workshop will open the Telecom Customer Segmentation & Intelligence conference which will take place between 25th and 28th October 2010 at the Radisson Blu Hotel in London.

This first ever influencer marketing workshop will examine how to leverage the power of everyday influencers within a customer base into a force that can help telco operators promote loyalty and increase ARPU.

Attendees will have the opportunity to examine how to:

  • Mobilise influencers to reduce prepaid and postpaid churn
  • Identify and retain multi-SIM prepaid users
  • Leverage influencers reach beyond the existing base for new customer acquisition
  • Increase loyalty through viral adoption of the most sticky products and services

According to Ran Shaul, co-founder and EVP Solutions at Pursway, social influence can no longer be ignored by telco operators. The majority of people buy based on the conversation and recommendations of trusted friends, family members, and colleagues. Operators that are able to harness the power of the influencers and turn them into advocates for their brands can see a significant boost in the success of their marketing efforts, in the order of 5-10x compared to their return on marketing today, says Shaul.

In addition to the pre-conference workshop, Mr. Shaul will deliver a presentation on the topic of Examining The New Customer Value Paradigm From Individual Value to Influence Value on October 26th at 12:30.

The Telecom Customer Segmentation & Intelligence conference provides operators with a unique networking and knowledge gathering opportunity. This year, it focuses on the development of actionable segmentation strategies that help turn data insight to profit, optimise campaign management, and make more sound business decisions. The conference will showcase operator case studies from across Europe and beyond.

Telco executives interested in attending the conference could qualify to a 25% discount by contacting Pursway at http://www.pursway.com/news-events/events/.