Pursway’s Ran Shaul to Speak at Direct Marketing Association’s DMA2014 Conference & Exhibition

WALTHAM, Mass.Oct. 6th, 2014 — Smart targeting technology innovator, Pursway, Inc., today announced that Chief Client Officer and Founder Ran Shaul will be speaking at the Direct Marketing Association’s (DMA) DMA2014 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers, which will be held October 25-30 in San Diego, California.

On Monday, October 27 at 11:00 a.m. PT, Shaul will lead a case study session, “Data Dominoes: How Targeting by Purchase Influence Drives Sales,” lending his insight and expertise to the thousands of real-time marketing professionals in attendance.

“DMA2014 is dedicated to giving data-driven marketers the resources, cutting edge knowledge, and networking opportunities they need to ignite customer engagement and drive business success. With thousands of attendees, over 300 expert speakers and innovation leaders, and 70+ team sessions, this is a real game changer in the marketing industry,” said DMA President Jane Berzan. “We are excited to be working with Pursway for this incredible event.”

Shaul’s session will focus on helping marketers understand the need to better target current marketing campaigns and drive sales. He will discuss how to find and target the customers and prospects who are more likely to cause a domino effect of sales.

“DMA is the biggest event of the year for direct marketers so I consider it a high honor to be presenting alongside the industry luminaries slated to speak,” noted Shaul. “I think many direct marketers are still missing the mark and wasting time and budget targeting prospects and customers who will never act or buy. In my DMA session, I will share some lessons we’ve learned about how to better target the people with a social affinity for your brand and real-world results for what smarter audience extension and targeting can mean to the bottom line.

For conference information or to register, please visit http://www.dma14.org/.

About Pursway

Pursway’s smart targeting technology offers a way for marketers to strategically expand both their online and offline audiences. People buy what their friends buy. It is scientifically proven. Leveraging Pursway’s proprietary database of more than 150 million social profiles in North America, marketers are seeing 30 to 50 percent better ROI by to activating that network effect and lifting response rates. Serving companies such as Comcast, Orange and Sony, Pursway’s platform allows marketers to target people with high social affinity to their brands. Backed by Battery Ventures and Globespan Capital Partners and headquartered in Waltham, Mass. and Herzliya, Israel, Pursway is led by a team with a proven track record in advanced machine learning, social network analytics, and consumer marketing disciplines. For more information, visit www.pursway.com.

About DMA2014 Conference & Exhibition

The DMA2014 Annual Conference & ExhibitionThe Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals.  At DMA2014, which will be held October 25-30 in San Diego, the focus will be on igniting customer engagement.  We’ll help you discover innovative ways to engage customers and drive response, via leading-edge case studies from global brands; more than 70 conference sessions designed for team development; premier networking events; the 2014 Exhibit Hall featuring hundreds of the world’s top companies; and much more.  Through strategic partnerships with top marketing organizations, DMA2014 delivers the most cutting-edge, relevant content to all areas of focus and interest.  For additional information, or to register for the six-day data-driven marketing event of the year, please visit http://www.dma14.org.

For information about DMA2014 exhibition and sponsorship opportunities, please contact Wilson Vargas at 212.790.1459 or wvargas@the-dma.org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs.  The real value of data is in its exchange across the DDME:  70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.

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