Plans to Share How Purchase Influence Redefines Word-of-Mouth Marketing

WALTHAM, Mass., April 8, 2014Pursway, an innovator in big data marketing analytics, today announced that Founder and Chief Client Officer Ran Shaul will present at the WOMMnext 2014 conference in Chicago this month. Joined by Sony’s Jeremy Lyons, Ran will lead a featured session, “Purchase Influence Power Surge: Word-of-Mouth Marketing Redefined,” in the Innovation track on April 29th at 11:30 a.m. CT.

Focused on the latest innovations in word-of-mouth marketing, WOMMnext will feature what’s next in WOM and how marketers can put these breakthrough ideas into action to stay ahead of their competition. In Pursway’s session, attendees will:

  • Explore the value of building relationships with influential customers and why real-world relationships are more critical than online connections when it comes to people’s purchasing decisions
  • Find out how purchase influence can augment current WOMM campaigns to drive ROI and tangible sales spikes
  • Learn simple ways that any marketer can find and leverage powerful connections between customers and prospects through advanced big data analytics
  • Discover how Sony tapped the power of purchase influence to drive bottom-line results – finding and targeting existing customers and prospects who are more likely to cause a chain reaction of sales

Pursway’s powerful approach is redefining WOMM as marketers seek out ROI-driven initiatives with measureable sales impact. Join Pursway at WOMMnext to learn how this new spin on the beloved classic will soon emerge as the most powerful marketing tool in any marketers’ arsenal.

To learn more about WOMMnext or register to attend, visit: WOMMnext 2014.


The Word of Mouth Marketing Association is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its education such as WOMMA Summit, professional development opportunities, and knowledge sharing with top industry marketers. WOMMA’s membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.

About Pursway

Pursway dramatically improves customer acquisition, cross-sell and retention by unlocking the power of customer and prospect data. Leveraging sophisticated algorithms and its proprietary database, Pursway imprints a social graph onto existing and prospect data, identifying actual relationships between buyers and empowering marketers to better target prospects with a high propensity to buy and customers with demonstrated influence over others’ purchasing decisions. Serving companies such as Comcast, Orange and Sony, Pursway consistently increases marketing ROI by 2-5X. Backed by Battery Ventures and Globespan Capital Partners and headquartered in Waltham, Mass. and Herzliya, Israel, Pursway is led by a team with a proven track record in advanced machine learning, social network analytics, and consumer marketing disciplines. For more information, visit

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Media Contact:
Erica Camilo
BluePoint Venture Marketing for Pursway