Drive Product Adoption
Find the influencers that sway their friends’ buying decisions.
Targeting the influencers among your customers, you can create impactful new product introductions, cross-sell, and up-sell campaigns that drive adoption among the influencers’ friends.
Influencer-driven campaigns have a proven track record of amplifying product uptake, generating response rates that are 2-4 times higher than conventional promotions while reducing marketing costs.
Analyzing your own data, we will help you identify the influencers that can drive your product adoption and motivate them to advocate for your product with their friends.
How do we do it?
Big data software: crunching your customer transaction data, our software will pinpoint the influencers among your existing customers that can drive their friends to start using your product.
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Expert services: based on experience with hundreds of influencer-based campaigns, our team will help harness the power of the influencers to generate a significant lift in the outcomes of your product introductions, cross-sell, and up-sell campaigns.
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The PIVO Score: going beyond the traditional Customer Lifetime Value, the Pursway Influencer Value Order Score captures not only individual monetary contribution, but also the collective impact on the contributions of each customer’s friends. You can use the PIVO Score to re-tier customer preferences and reprioritize campaign budget allocation in order to maximize the total return from the influencers and their friends.
“Working with Pursway, we have been able to target and engage our most influential customers above and beyond what we achieved prior to that, generating results that have contributed to a measurable increase in our bottom-line profit.”
Ofra Lewin, Marketing, Crazy Line (a 70-store leading fashion retailer in Israel)