Cross-Sell and Up-Sell More by

Targeting the Influencers First

Forrester Research recently found that customers view only 13% of advertising as relevant. Amazingly, the same research found that the rate of relevant direct marketing campaigns is even lower.

With such low level of relevance, a lot of marketing dollars are going to waste. Customers are more responsive to recommendations from people they trust than to any above-the-line or below-the-line marketing effort. The difference is by an order of magnitude.

Our solutions help you find the right influencers for each product and service and design the best offers that will create the greatest viral effect to maximize cross-sell and up-sell results.

Case in Point: Social Influence Increases Mobile Product Uptake

“Helping the launch of social network analysis initiatives in several European mobile network operators, Pursway has been able to expand the operators’ knowledge of the subscriber base and identify a large number of influencers not considered in previous analyses. The effect of the influencers on the campaigns has also been significant. On average, each influencer has caused three to seven followers to respond to the campaign that, in turn, has strongly increased product uptake.”

Saverio Romeo, Industry Analyst, Frost & Sullivan