Acquire New Customers
The Influencers: your most powerful customer acquisition tool.
There is a portion of your existing cardholders that can help you expand your customer base better than any other marketing tool.
Customer acquisition programs directed at your most influential cardholders will result in 3-4 times more new customers compared to your conventional programs.
Analyzing your own data, we will help you identify the influencers and motivate them to advocate for your card with their friends.
How do we do it?
Big data software: crunching your massive transaction data, our software will pinpoint the influencers among your existing cardholders that can drive their friends to start using your card.
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Expert services: based on experience with hundreds of influencer-based campaigns, our team will help you modify your existing customer acquisition programs to harness the power of the influencers and generate a measurable lift in acquisition results.
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The PIVO Score: going beyond the traditional Customer Lifetime Value, the Pursway Influencer Value Order Score captures not only individual monetary contribution, but also the collective impact on the contributions of each customer’s friends. You can use the PIVO Score to re-tier customer preferences and reprioritize campaign budget allocation in order to maximize the total return from the influencers and their friends.
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