Create Customer Experiences that Increase the Loyalty of the Influencers and their Followers

Securing the loyalty of customers is a top goal for all companies and their marketing organizations. Of all your company’s customers, securing the loyalty of the most influential ones should be your highest priority.

The reason?

  • Each one of these influential customers affects the behavior of 3-10 other customers.
  • For each one of these influencers that decides to leave your company for a competitor, chances are that 5-7 other customers will follow.
  • When an influencer purchases a value-added service, up to 8-9 of his or her followers will also make a purchase.

Working with Pursway, you can pinpoint the influencers and create long lasting customer experiences that turn them into your most loyal customers and brand ambassadors.

Case in Point: Targeting the Influencers Impacts Retailer’s Bottom-line

“We have been using extensive segmentation of our customer database for quite some time and have a very successful loyalty program that we have been cultivating for years. Working with Pursway, we have been able target and engage our most influential customers above and beyond what we have achieved prior to that, generating results that have contributed to a measurable increase in our bottom-line profit figures.”

Ofra Lewin
VP Marketing
Crazy Line
(a 70-store leading fashion retailer in Israel)