Prevent Churn and Increase Retention of the Influencers and their Followers

Every customer that walks away is a loss. With that said, some customers could cause much bigger damage when they decide to leave. And while every dissatisfied customer could spread the word to others, some will have a greater impact when they decide to no longer be your customers.

Our solutions help you reduce churn and increase the effectiveness of your retention efforts by:

  • Identifying high-influence customers that are at risk of defecting (or that have followers that are at high risk)
  • Targeting churn prevention efforts towards the influencers first
  • Targeting follow-on churn prevention efforts towards their followers

By targeting the influencers first and preventing them from churning, their follower can also be retained.

Once these immediate churn prevention initiatives are in place, you can use our influencer marketing solutions to turn your retention efforts into proactive long-term strategies:

Case in Point: Saving the Influencers Saves Their Followers

Using the Pursway solution, a large mobile operator was able to realize a multifold increase in the effectiveness of churn preventions efforts. For each influencers saved from churning, another 3.3 customers were saved. That’s compared to just 0.1 customers in a general population control group.