Acquire New Customers
The Influencers: your most powerful customer acquisition tool.
There is a portion of your existing customers that can help you expand your customer base better than any other marketing tool.
Customer acquisition programs directed at your most influential customers will result in 3-4 times more new customers compared to your conventional programs.
Analyzing your own data, we will help you identify the influencers and motivate them to advocate for your service with their friends.
How do we do it?
Big data software: crunching your massive CDR data, our software will pinpoint the influencers that can drive their friends to become your customers.
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Expert services: based on experience with hundreds of influencer-based acquisition campaigns, our team will help you modify your existing programs to harness the power of the influencers and generate a measurable lift in acquisition results.
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The PIVO Score: going beyond the traditional ARPU, the Pursway Influencer Value Order Score captures not only individual monetary contribution, but also the collective impact on the contributions of each customer’s friends. You can use the PIVO Score to re-tier customer preferences and reprioritize campaign budget allocation in order to maximize the total return from the influencers and their friends.