Reduce Customer Churn
Retain the influencers. Keep their friends too.
When an influencer stops using your service, 2-5 of their friends will soon follow and leave.
Keeping these influencers as your customers will multiply the impact on your top and bottom lines — far beyond any current retention efforts.
Analyzing your own data, we will help you identify the influencers, stop them from leaving, and secure the loyalty of their friends too.
How do we do it?
Big data software: crunching your massive CDR data, our software will pinpoint the influencers that drive defections across your entire customer base.
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Expert services: based on experience with hundreds of influencer-based retention campaigns, our team will help you apply proven best practices to utilize the power of the influencers and generate a measurable lift in retention outcomes.
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The PIVO Score: going beyond the traditional ARPU, the Pursway Influencer Value Order Score captures not only individual monetary contribution, but also the collective impact on the contributions of each customer’s friends. You can use the PIVO Score to reprioritize your retention efforts and re-tier customer preferences.
After 3 months of using the Pursway IMM solution, Orange was able to reduce inactivity by more than 5% and show an ROI of 5X in these initial campaigns. Out of the customers that were retained, 40% were retained without incurring cost.
Nicolas Demiaux, Retention & Loyalty Propositions Manager, Orange Communications SA