Pursway’s patented advanced big data analysis software couples the power of its Connect social graph with a company’s existing data to pinpoint the best prospects and customers to target. The latest version of fastPIVO now analyzes more than 20 million customer records per day using proprietary algorithms running in Pursway’s private cloud on a Hadoop environment.

The fastPIVO patents cover Pursway’s unique process for creating a social network based on retail or credit card transactions and protect Pursway’s scientific approach for using purchase transactions to identify influence on a connection and then aggregating it to also identify the customers emanating that influence.