June 19, 2014
Title: Changing the Game for Credit Cards Social Scoring Delivers 300 ROI
In this webinar, you will find out how Sony Card Marketing & Services applied scientific scoring techniques to its existing data for a dramatic boost in ROI. Aashish Rangwalla, Senior Manager, Marketing, Sony Card Marketing & Services and Eitan Horowitz, Solutions Director at Pursway, explain how SONY leveraged internal data to not only drive acquisitions, but also deliver a 3-5x increase in overall conversion for Sony’s credit card program.
March 7, 2014
Title: Smarter Targeting – What every marketer should know about the hidden relationships between customers and prospects.
Your customers and prospects know each other. Maybe they went to school together or they live in the same neighborhood or they use the same bank. Until now it has been impossible to know what these relationships are, but we do know one thing for sure: people are 3x more likely to buy what their friends buy. So, what if you could identify who knows whom and then target your marketing campaigns to reach these influencers and high-propensity prospects? Could you expect a 3X increase in program ROI? Actually, on average the ROI lift is 3x – 5x
Please join Ran Shaul, Chief Client Officer (CCO) & Founder of Pursway and Peter Kim, Solutions Director on Friday, March 7 at 1pm EST for a dashboard view of social mapping within your customer and prospect data. Join us to learn….
- How to identify influencers and high-propensity prospects within your data
- How powerful new social graphing technology is changing the game in CRM and marketing
- Techniques for using this new technology to improve marketing campaigns