The PIVO Score

Pursway Influencer Value Order captures the collective impact of each customer on the monetary contributions of his/her friends.

Use the PIVO Score to re-tier marketing and service incentives based on the total contribution of each customer to your bottom-line.

Reduce Churn

Retain the influencers.
Keep their friends as well.

Learn how Orange and other mobile operators do it

Acquire New Customers

The influencers: your most powerful customer acquisition tool.

Learn how leading card issuers use it

Drive Product Adoption

Find the influencers that sway their friends buying decisions.

Learn how leading consumer goods manufacturer & retailers leverage the power of influence